Alpha Delta Pi Sorority
Executive Office
I am currently the Marketing Coordinator at Alpha Delta Pi Sorority's Executive Office in Atlanta, GA. As the Marketing Coordinator, I am responsible for all the international organization's social media platforms, content creation for external communication and marketing campaigns via emails, social media, printed pieces, and miscellaneous graphic design projects. I also work with the officers and advisors of our 155 chapters across the U.S. and Canada as their Executive Office liaison for marketing and design needs.
Experience ADPi - Experience ADPi is a multi-channel recruitment and marketing campaign created by Executive Office marketing team for chapter and alumnae associations' use. This campaign's purpose is to highlight the many individual experiences that members have in Alpha Delta Pi through new colors, fonts, and graphics to be promoted across social media channels and in collateral pieces sent to each chapter. I was the lead designer on this project from logo conception to social media graphics, branded boxes, banners, stickers, buttons, and more.
Grand Convention 2022 - Alpha Delta Pi celebrated their 171st anniversary Grand Convention in Summer 2022 at Disney Springs in Orlando, FL. The main role I played in this event was the creation of the logo and brand guidelines and thus the entirety of the event branding such as pre-event marketing graphic design for emails, social media, mailed pieces, and the blog, the "swag bag" merchandise, on-site cohesively branded elements in the signage, PowerPoints, and printed pieces, and other miscellaneous graphic projects along with the event.
I also captured the week-long event across our social media platforms using the Alpha Delta Pi and Grand Convention branding. This coverage can be found in ADPi's Instagram and Facebook feeds along with the "Convention 2022" and the "2022 Awards" highlights on Instagram.
Social Media Campaigns - Throughout the academic year, I build and execute multiple social media campaigns for the education and engagement of our audience while highlighting the work that our chapters do alongside these campaigns. The main campaign I run is "Stop the Hazing." This campaign consists of posts throughout September leading up to and during National Hazing Prevention Week for hazing prevention and education. I work alongside our partners, The Max Gruver Foundation, to provide relevant resources and educational pieces through social media, in-person resources for campus involvement, and branded stickers.
2021
Social Media Outline of Interactive Instagram Story Graphics
These can also be found under the Instagram highlight "Stop the Hazing"
2022
Social Media Outline of Interactive Instagram Story Graphics
Social Media Management - I manage all of Alpha Delta Pi's social media platforms (Instagram, Facebook, Twitter, and LinkedIn) daily through content creation, analytics tracking, marketing campaigns, and audience engagement of our current members, prospective members, parents, other sororities, and the general interested public.
Click to view Alpha Delta Pi's profiles →
Product Photography - I aid our officially licensed vendor, The 1851 Shop with their product photography periodically. I recruit models from our local chapters, coordinate the details, locations, and execution of the photoshoots, and capture and edit the photos for use on The 1851 Shop's website, social media, and promotional materials.
Miscellaneous Graphic Design - As the primary designer on our Marketing and Communications team, I take on many graphic design projects for all departments such as alumnae engagement, membership, and the Alpha Delta Pi Foundation. These projects include but are not limited to graphic prints for our incoming and outgoing volunteers, a co-branded t-shirt design in partnership with our international philanthropy, Ronald McDonald House Charities, a limited edition t-shirt design for The 1851 Shop, the branding of our 171st Founders' Day and Day of Giving, informative table tents used at multiple in-person events, and the recruitment and marketing of our Alpha Delta Pi volunteer positions.
