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Experience ADPi 2023
MARKETING CAMPAIGN
Experience ADPi is a multi-channel recruitment campaign created by the Executive Office Marketing and Communications team for ADPi's chapters, alumnae associations, and international organization's use.
This campaign's purpose is to highlight the many individual experiences that members have in Alpha Delta Pi. Through new colors, fonts, and graphics, materials are promoted across social media channels, email communications, and in collateral pieces sent to each chapter. I was the lead designer on this project from the sub-branded logo conception to social media graphics, branded boxes, banners, stickers, buttons, and more. I also wrote and managed the social media content and aided in the internal communications sent to all members.
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