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Experience ADPi 2024
MARKETING CAMPAIGN
Experience ADPi is a multi-channel recruitment campaign created by the Executive Office Marketing and Communications team for ADPi's chapters, alumnae associations, and international organization's use. This campaign's purpose is to highlight the many individual experiences that members have in Alpha Delta Pi. Through new colors, fonts, and graphics, materials are promoted across social media channels, email communications, and in collateral pieces sent to each chapter. I was the lead designer on this project from the sub-branded logos to social media graphics, branded boxes, banners, stickers, buttons, and more. I aided in writing and managing the social media content and the internal communications sent to all members. This is the second year of the campaign with elevated designs and new marketing materials provided.
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