CUSG Activities Committee
Branding and Digital Marketing
As a member of the Clemson Undergraduate Student Government Activities Committee, I designed the logo and the social media and promotional materials for three events for the university: Clemson University's Miss Homecoming pageant, the Tiger Rag Shag, and Lighting of the Gardens. For the pageant and shag, I created the graphics with the same brand identity to keep the graphics coherent with all Homecoming Week events. The Miss Homecoming graphic was featured in Death Valley during Tigerama! For Lighting of the Gardens, I designed three versions of a graphic that were shared on Instagram stories, posts, and Facebook to promote our annual Christmas event.